Live Action’s pro-life 2363 campaign focuses on abortion’s daily death toll

Katie Yoder   By Katie Yoder for CNA

A screenshot from Live Action’s new 2363 video, which details the disturbing reality of surgical abortions. / Live Action YouTube video

Washington, D.C. Newsroom, Nov 4, 2021 / 15:52 pm (CNA).

A new pro-life campaign is highlighting the number of unborn babies destroyed in abortion each day in the United States: 2,363. That number takes on a personal meaning for Lila Rose, who is leading the initiative while more than eight months pregnant.

“I think becoming a mom has definitely made me even more passionate about fighting for the lives of children and working to protect them,” the head of Live Action, a national pro-life organization, told CNA. “It makes it that much more personal to experience pregnancy and a little life growing within, and to realize that there is a daily death toll of children like mine of 2,363 a day.”

Live Action’s campaign, 2363, will educate millions about abortion through ads and marketing in four major cities, Rose said: New York City, Los Angeles, Washington, D.C., and Jackson, Mississippi.

Already, she said, the 2363 campaign has inspired pro-life legislation. On Tuesday, Ohio State Rep. Jena Powell introduced the 2363 Act, or House Bill 480. The bill would ban abortions statewide, except in cases where the woman’s life is at risk. Modeled after Texas’ abortion ban, which the Supreme Court heard oral arguments about on Nov. 1, the proposed legislation would allow private citizens to sue anyone who performs or assists with an abortion.

Rose pointed to the 2363 campaign video, which provides details on how abortions are performed, as an instrument in changing hearts and minds. The video features ​​obstetrician-gynecologist Dr. Anthony Levatino, who partnered with Live Action to describe abortion procedures. Now a pro-life advocate, Levatino previously performed an estimated 1,200 abortions.

“The abortionist uses this clamp to grasp an arm or a leg,” Levatino says during the video, describing a second-trimester surgical abortion, or dilation & evacuation (D&E) to viewers. “Once he has a firm grip, the abortionist pulls hard in order to tear the limb from the baby’s body.”

He identifies the most difficult part as “extracting the baby’s head” which is “grasped and crushed.” At the end, “the abortionist then collects the baby parts and reassembles them to make sure that there are two arms, two legs, and all the pieces.”

After watching this video, the number of people who listed their position as “abortion should never be legal” increased by 11%, from 33% to 44%, Live Action found. Sixty-two percent of viewers said they viewed abortion more negatively after watching.

“These are the public opinion shifts we’re looking for across the country where people become 100% anti-abortion in support of complete legal protection for the pre-born,” Rose stressed.

Showing abortion for what it is saves lives, she added.

Lila Rose, founder of Live Action. Courtesy of Live Action
Lila Rose, founder of Live Action. Courtesy of Live Action

“I think most people want to do what’s right,” Rose said, “and when they find out what a violent act abortion is against the innocent child and how unjust that is and how damaging that is, then many of them change their position on abortion and go from apathetic to passionate, or go from pro-choice to pro-life.”

She called 2,363 “a number that every American needs to know.”

“That’s the daily average of the leading death toll in the United States, higher than heart disease, cancer, or COVID-19,” Rose stressed.

In addition to educating the public, the campaign website,, connects women in need with resources and equips pro-life citizens to engage their communities, Rose said of the campaign’s “multi-faceted approach.”

As a pro-life advocate and as a mom, Rose envisions a future “where my kids can grow up in a country that respects children and human life and sees pregnancy as a gift, and supports mothers and fathers instead of rejecting new lives and throwing them away.”

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